ELAVI was founded on the belief that every ingredient should be intentional—crafted to make you feel energized, satiated, and satisfied, without the shame or "guiltless" labels pushed by diet culture. Founder and CEO Michelle Razavi takes us behind the scenes of how the brand launched, pivoted to a new hero product, and built a strategy for long-term growth.
From concept to pivot—how Michelle found ELAVI's true niche
The approach to launching a hero product and driving brand growth
Lessons for finding your lane and creating products that truly resonate
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
