Brian Folmer is deeply passionate about helping founders secure the capital they need to build their dream companies. Recognizing the challenge consumer brands face in connecting with early-stage investors, Brian founded FirstLook and FirstLook Ventures to bridge that gap.
FirstLook is a private, early-stage investor community that offers a unique, tangible experience: members receive a monthly box of emerging, high-growth consumer brands to test, experience, and then directly invest in—it's "Shark Tank in a box." Expanding on this vision, FirstLook Ventures is a syndicate group that focuses on later-stage, high-potential consumer brands, writing average checks of $500K in Series A and B rounds. Brian is actively redefining how investors discover and fund the next generation of breakout CPG companies.
Inside the Episode:
How the "Shark Tank in a box" concept for FirstLook was born to create a better investment discovery process.
The differences between investing in early-stage consumer brands via the FirstLook community versus the later-stage FirstLook Ventures syndicate.
What founders of emerging brands need to know when preparing to raise capital from unique investor groups like FirstLook.
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This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
