Daniel Goetz founded GoodPop with a mission to create clean, nostalgic treats that taste amazing—without the artificial sweeteners or additives. What started with just four sales at a music festival has grown into a 16-year journey of building a purpose-driven brand that's now a leader in the frozen treats category.
In this episode, Daniel shares his early entrepreneurial beginnings, why he wanted to build a business with a positive impact, and how he's scaled GoodPop into a household name while staying true to its values.
How Daniel's lemonade stand days shaped his entrepreneurial journey
The scrappy launch strategy that kicked off the business
The lessons behind growing GoodPop into a category leader with purpose at the core
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