In this episode, I'm joined by Brock Giles, founder of High Mesa Chile Co.—a modern Southwest kitchen crafting small-batch sauces, condiments, and cocktail mixers inspired by the bold flavor of flame-roasted chiles. Brock's brand is rooted in a deep love for flame-roasted chiles and a passion for turning regional ingredients into shelf-worthy staples that elevate everyday meals.
How Brock turned his obsession with flame-roasted chiles into a growing line of Southwest-inspired pantry staples
How the brand has evolved to cocktail mixers, hot sauces, braising sauces, mustards, pickled items, and other spicy condiments
Advice for makers transitioning from farmers markets into wholesale and retail
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
