Motivated to cultivate a more equitable and supportive environment for creatives, Marisa Sanchez-Dunning, a Chicana woman, founded If Only Creative in the Bay Area in 2022. If Only Creative is a full-service creative studio that helps brands build and execute everything from brand design and strategy to social media management and trend-setting commercial photography.
Central to Marisa's vision are the core values of sustainability, equity, transparency, authenticity, and quality. If Only Creative became a reality because she was driven to craft a better world for creatives from all backgrounds, providing a space where diverse talent can thrive while delivering high-impact, value-driven work for their clients.
Inside the Episode:
How Marisa's passion for equity and transparency inspired her to build her own creative studio.
The essential elements of high-impact brand strategy and how to execute it across platforms like social media.
What emerging founders can learn about integrating core values (like sustainability and authenticity) into their creative and commercial output.
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
