A truly great snack is hard to find, but Laura Shafferman has cracked the code with a combination that is exactly what the brand name implies. As the Founder of Legally Addictive Foods, Laura has turned a unique recipe of crackers, salted toffee, chocolate, and sea salt into an insanely delicious cookie sensation. Based in Western North Carolina, this woman-owned brand has grown from a creative kitchen concept into a mainstream favorite.
Laura's focus on quality and undeniable flavor has taken Legally Addictive into close to 2,000 retailers, hotels, and venues nationwide. She shares the journey of scaling her independent snack brand and what it takes to land major distribution partnerships, including their recent launch into JetBlue's premium Mint experience.
Inside the Episode:
Laura shares how she took a beloved, nostalgic treat popular in different parts of the country and packaged it for retail by combining crackers, chocolate, and sea salt into an upscale snack experience.
How Laura made a major career change ten years ago, stepping away from her previous path to build a business that allowed her to fully lean into her creativity and entrepreneurial spirit.
An inside look at how Legally Addictive landed on store shelves, luxury hotel menus, and ultimately into the skies with JetBlue's Mint experience.
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