Nicole Krasnow Smith has spent her career discovering and scaling the next big things in CPG. With a background that spans sales, marketing, and retail scouting, she now works directly with founders to prepare them for the high-stakes world of retail launch. Through her consultancy, Many Thanks, Nicole leverages her deep experience as a former buyer to help brands move past the "new brand" stage and into the realm of true category disruptors.
Whether it is perfecting packaging or building strategic partnerships, Nicole's approach is rooted in a blend of gut instinct and market data. She helps founders tell a compelling story through their aesthetics while ensuring their positioning is sharp enough to beat out the competition. For Nicole, getting on the shelf is only half the battle; the real work lies in the partnerships and community visibility that drive sales and long-term loyalty.
Inside the Episode:
What retailers are actually looking for and how to use gut-instinct feedback to refine your packaging before you pitch.
The critical difference between launching a product and disrupting a category, and how to navigate your competitive landscape with confidence.
Lessons learned from a career spent in the trenches of emerging brands and how to translate brand passion into retail reality.
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