For 15 years, Roopa Annadatha mastered the art of bringing products to market at a massive scale, leading operations for global innovators like Apple, Microsoft, and Peloton. Yet, her most challenging and inspiring role was becoming a mother of two.
The turning point came during a long travel day, observing her 18-month-old survive on pretzels and Goldfish. That moment crystallized a profound realization: modern parents are forced to choose between quick, empty calories and nutritious meals that require precious time they don't have. With many existing toddler foods failing to meet global nutrition standards, Roopa recognized a critical gap: convenient, delicious, and science-backed meals for kids, not just snacks.
Roopa founded Nomie to end the mealtime stress for families. She now combines her deep expertise in scaling complex operations with her lived experience to build the first-of-its-kind better-for-kids meal brand, committed to fueling children's growth from busy weeknights to travel days.
Inside the Episode:
How being the target customer (a busy mom) informs every product and strategic decision at Nomie.
How Roopa leveraged her operations and execution experience from tech giants (Apple, Microsoft, Peloton) to build a food brand's supply chain.
What emerging founders can learn about "filling the gaps": How Roopa built community and sought out specific expertise to navigate the CPG/food industry knowledge she didn't have.
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This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
