Moa Gürbüzer transitioned from a career as a family therapist to launch Oddbird, which is now Europe's leading non-alcoholic wine brand. Oddbird is on a mission to change society's relationship with alcohol through premium, dealcoholized wines.
Driven by a desire to create a more inclusive and mindful drinking culture, Moa founded the brand to offer traditionally crafted wines that are made alcohol-free. Oddbird is Europe's leading producer in the category, focusing intently on taste, quality, and inclusivity, proving that celebration and indulgence don't have to be defined by ABV.
Inside the Episode:
How Moa's background in family therapy inspired her to tackle society's relationship with alcohol and launch Oddbird.
The process of producing traditionally crafted, premium wines that are subsequently made completely alcohol-free.
Key strategies Oddbird used to quickly become the top non-alcoholic wine brand in a highly competitive market.
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