Oh So Easy! is breaking new ground as the first globally inspired baking mix brand in the U.S. Founded by Ava Lichauco and Bianca Fernandez, the brand partners with professional bakers to co-create mixes that celebrate immigrant and third-culture voices through dessert.
From Ube Blondies to Miso Caramel Brownies to Spiced Yellow Cake, each mix is designed to deliver scratch-level quality with joyful, whimsical packaging and a pantry-friendly price point. With flavors rooted in cultural heritage and recipes developed for effortless at-home baking, Oh So Easy! proves that dessert can be more than indulgence—it can be a celebration of culture, connection, and creativity.
Inside the Episode:
The vision behind launching the U.S.'s first globally inspired baking mix brand and celebrating immigrant and third-culture flavors.
How Ava and Bianca partner with professional bakers to ensure scratch-level quality and authenticity in every mix.
How the brand is using desserts like Ube Blondies and Miso Caramel Brownies to tell a deeper story and connect consumers to heritage.
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
