In this episode, I'm joined by Jessica Hamel, founder of PlantChi—a brand on a mission to make wellness effortless, rebellious, and packed with real plant power. With over 20 years in branding and experience as a former CPG founder, Jessica is also an ultra-runner and competitive sailor—her drive and passion for performance deeply inform how she approaches nutrition and product development today.
PlantChi's superseed blends are designed to simplify nutrition: easy to use, packed with protein, fiber, and essential nutrients, and made to sprinkle onto meals without any fuss.
How Jessica's journey from founder to athlete shaped her mission to simplify wellness
The strategy behind creating functional, nutrient-dense products that integrate effortlessly into modern lifestyles
Advice for emerging founders building brands that prioritize both health and ease for consumers
