While working long hours for Oscar-winning producers, Xeba fell seriously ill with a debilitating gut condition. Her healing journey—focused on diet and lifestyle changes—sparked the idea for the snacks she wished existed during her recovery: clean, indulgent, and designed for sensitive stomachs.
Preme is a gut health brand that believes true nourishment comes from both premium ingredients and a sense of indulgence. Using prebiotic fiber prescribed by functional medicine doctors, Preme crafts snacks with sensitive stomachs top of mind—helping people feel good while enjoying food they love.
How Xeba's personal health journey inspired the creation of Preme
How to build a gut-health brand that balances function and flavor
What emerging founders can learn about turning personal challenges into breakthrough products
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
