Sababa Foods was founded by Amy Dell, a passionate food entrepreneur with deep roots in Middle Eastern foods. With a background in marketing, hospitality, and customer service, Amy is on a mission to make authentic, high-quality Middle Eastern flavors accessible for modern kitchens. Sababa Foods offers convenient, nutritious options that bring families and food lovers together over delicious meals.
How Amy turned her love for Middle Eastern cuisine into a CPG brand
Making authentic flavors accessible and convenient without sacrificing quality
Building a brand through experiences and hospitality
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