For decades, the English muffin category has been dominated by mass-produced, uniform options that lack character and texture. Cameron Meekins, Co-Founder and CEO of Stone & Skillet, set out to change that by proving this breakfast staple deserves the exact same care, craft, and premium ingredients as high-end artisan bread. What started as a passion project in a small Boston apartment kitchen has evolved into a powerhouse, nationally distributed brand bringing handmade, premium English muffins to grocery stores and breakfast tables across America.
In this episode, Cameron shares the journey of building a food brand from scratch alongside his brothers and friends. He discusses the operational realities of scaling a handmade, artisanal product without losing its premium quality, the lessons learned while expanding from a local favorite to national retail shelves, and how staying true to a core craft philosophy can completely revitalize a legacy grocery category.
Inside the Episode:
How treating the humble English muffin like artisan bread allowed the brand to carve out a premium niche in a sleepy grocery aisle.
The unique dynamics, rewards, and challenges of scaling a high-growth CPG brand alongside brothers and close friends.
Insights into managing inventory, building retail relationships, and standing out on competitive store shelves over a decade of growth.
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