In this solo episode, I'm breaking down the founder mindset I've seen make or break brands before they ever hit shelves.
After 15+ years working alongside hundreds of founders — and currently supporting 20+ pre-launch brands coming to market this year — I've learned that success isn't about doing more. It's about getting clear first.
Inside the Episode:
Why strategy should come before packaging or production
My honest take on founder-led content (pros, cons, and what actually works)
How retailers and investors are watching your content pre-launch
Why you should test before raising money
How to make smarter decisions with discernment, not noise
And how to build offline buzz, community, and real traction before you launch
If you're a first-time founder feeling overwhelmed by everything you "should" be doing, this episode will help you slow down, focus, and build a brand people actually want to shop.
Think of this as your pre-launch mindset reset.
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
