Samantha Sherman's career started in the fast-paced world of fine dining. From working at an esteemed restaurant in Boston to managing a team for celebrity chef Mario Batali, she quickly found success. But after a decade in the industry, the pandemic prompted her to take a new, more personal path.
Samantha leaned into a passion for healthy living and wellness, enrolling in the Institute for Integrative Nutrition. What began as a way to meet clients quickly evolved into The Hampton Grocer, a farm-to-front-door delivery service in her new hometown of Montauk. The business eventually grew into a thriving granola company with multiple flavors — all baked with love.
Inside the Episode:
How Samantha started to get her granola into people's hands by putting her product out at local farmers markets, getting direct feedback from customers that helped her build the brand
The pivotal moment of recognizing and embracing a product-market fit, shifting from a delivery service to a focused granola company based on customer demand
The importance of strategic growth, scaling a beloved family recipe from small, nine-jar batches to a thriving CPG brand while maintaining quality and authenticity
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
