Wims brings you portable drink mixers for however and wherever you socialize. In your cocktail or mocktail, seltzer or soda. A night out in your tent, brunch after yoga, that concert in the park, drinks before dinner, an afternoon tailgate. Wims created a drink mixer that elevates any beverage and occasion. Each pouch contains a balanced, perfectly measured blend of active ingredients. Founder Lauren Miller takes us behind the scenes of this unique brand!
Lauren's career background and what led her to create a CPG brand
The unique product development and user experience of Wims
Strategy behind creating storytelling content & customer use cases
Advice for an emerging brand founder
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
