Long before they ever bottled a drop of wine, Erica Small and Nikki Huganir built a rosé-first movement. What started in 2013 as a lifestyle brand fueled by humor, design, and a shared love for pink wine has evolved into a massive consumer favorite. Today, Yes Way Rosé is a category leader, ranking as the fourth best-selling rosé overall in the US with more than 13 million bottles sold.
Leveraging their backgrounds in fashion, media, and design, Erica and Nikki have taken a uniquely founder-driven approach to an industry that traditionally takes itself way too seriously. They share how they bridged the gap between a highly engaged digital community and national retail shelves, working alongside strategic partners in the South of France to create a high-quality, crisp, and accessible wine that fits naturally into everyday life.
Inside the Episode:
How Erica and Nikki cultivated a loyal, humor-driven audience for five years before launching their namesake wine in 2018.
The strategy behind building an instantly recognizable brand that uses culturally relevant storytelling and bold design to make great wine feel fun and welcoming.
How the brand has thoughtfully expanded its portfolio over the past eight years, moving from traditional bottles to cans, single-serve formats, and their 2026 releases of a non-alcoholic rosé and half bottles.
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