Financial Advisor Marketing Podcast with hosts Stephen Oliver and Justin Miller
Direct Mail Secrets for Finacial Advisors
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Podcast Guest:
Justin Miller from Profit 911 - Jurassic Marketing - www.Profit911.com
Meeting Purpose: Discuss direct mail marketing strategies and tactics for financial advisors.
Key Takeaways:
- Direct mail gets more attention than email due to low volume of physical mail.
- Newsletters are an easy and effective tactic for client communication.
- Targeted, personalized direct mail works better than broad, generic campaigns.
- Ongoing prospect follow-up via direct mail is very effective but rarely done well.
- Tracking responses is critical to optimize campaigns over time.
Topics: Introduction:
- Justin Miller is the founder of Jurassic Marketing, a direct mail marketing agency.
- They help advisors with newsletters, prospecting, and other direct mail services. Direct Mail vs. Email
- People get hundreds of emails daily but only a few pieces of mail.
- Physical mail stands out and gets more attention.
- Mail builds more trust as recipients know it cost money to send. Newsletters for Client Communication
- Monthly print newsletters are the easiest way to stay top of mind.
- Include community outreach, advisor activities rather than just technical info.
- Newsletters get calls even if contact info is saved elsewhere. Targeting and Personalization
- Target ideal niche, geo-expand, rather than broad demographics.
- Personalized mail with custom messaging converts better.
- Find targeted lists through magazines, associations etc. Ongoing Prospect Follow-up
- Consistent mail touchpoints over time work extremely well.
- Drip sequences with unique mail pieces build familiarity and trust.
- Prospects come back years later due to ongoing communication. Tracking and Optimization • Use unique phone numbers, URLs, QR codes to track responses.
- See what messaging and offers generate interest over time.
- Refine targeting and messaging for future campaigns.
