Description

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. 

Today I want to talk to you about my favourite copywriting formula. 

PAS (Problem / Agitate / Solve)

Other useful formulas: 

• AIDA (Attention/Interest/Desire/Action)
• ACCA (Awareness/Comprehension/Conviction/Action)
• BAB (Before/After/Bridge)
• FAB (Features/Advantages/Benefits)
• CCCC (Clear/Concise/Credible/Compelling)
• AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours)

Listen to all tip episodes here. 

Freebies

1. Free rates guide