In this, the first of my celebrity copywriter episodes, I could think of no one better to ask than the wonderful Justin Blackman.
Because as well as having courses and resources on sale, he’s still a working copywriter, indeed he’s worked with some mega famous marketing types (some of whom even I have heard of).
His superpower?
Brand Ventriloquism, no this doesn’t mean he pops his paw up the bottom of his client like puppets.
Rather that he’s mastered the skills of reviewing and replicating his clients voices, to ensure it’s engaging, authentic and lures customers in like eager hedgehogs to a bucket of grubs.
Today Justin will be sharing a little about his how copywriting journey, as well as sharing some Tone of Voice horror stories and best practice tips.
So, if writing Tone of Voice and brand guides is on your list of to-dos, this episode is for you.
Tune in to learn:
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