Niching, it’s a word that sends shivers down the spines of many a copywriter.
Won’t I get bored writing about the same thing all the time?
How will I handle client conflicts?
Will I have to turn down clients who aren’t in my niche?
Today’s guest Nerissa Bentley has built a hugely successful business by narrowing her focus to health. She’s taken on big brands and bigger budgets, honed her marketing, and polished her processes so now the majority of her work is either retainer, repeat or referral (the dream).
But as well as that she’s worked hard on her own physical and mental health to find balance and get to the deep-rooted issues that were holding her back.
Tune in today to find out how becoming a specialist has helped Nerissa build a business she loves on her own terms.
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