Description

Whenever I'm in a copywriting group I see the same comments.

"SEO ruins conversational copy."
"SEO ruins conversion copy."
"You don't need to use keywords any more. Google will work it out."
"SEO copy is boring copy."

(Heavy sigh)

These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works.
And these copywriters who think that Google will magically work out where to rank you no matter what you write on the page, well they're either naïve or just plain lazy.

If anything great SEO copywriting is even more important now than it's ever been.

So in this podcast, I'm going to get back to basics and give you an overview of the important elements in SEO Copywriting, and a few tips on how to please humans and Google too.

Tune in to learn:

• What is SEO Copywriting and how does it differ SEO content writing
• The CGF way to understand your customers
• Why the marketing funnel and searcher intent matters
• How to choose keywords
• How to set up your structure
• How long should SEO copy be?
• Why does readablity matter?
• Beyond copy: Layout and links
• My SEO copywriting process
• Important measurement metrics
  

  
  Head to episode notes
  
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