In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.
Today, I want to talk about why old is not a selling point.
As part of my Recipe for SEO success course, I do a lot of Unique Selling Proposition reviews.
And for those of you who don’t know what a USP is, it’s a short statement that summarises:
Who you are
What you do
Who you do it for
And why you do it better than anyone else.
And time after time I see phrasing in these USPs that relates to age.
As in the age of the business.
Examples include:
Yuck!
And I get it.
AGE feels like it should be a positive.
Being the original surely counts for something right?
The pioneer?
Having experience surely counts for something right? You’ve been there, done that, not like these young upstarts.
But in a world that is obsessed with Newness, I’m just not sure Oldness cuts it anymore.
Let’s break them down.
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