Emotions play a crucial role in our lives. Sometimes we speak of emotion as something that gets in our way, but emotions are actually key to our experience of being alive. Neuroscientists like Antonio Damasio are deepening our understanding of how emotions evolved to help us make sense of the world, adapt, and survive. Think about what your life would be without emotions like joy, admiration, awe, romance, among others.
My guest Robin Krieglstein applies behavioral science to help people change habits and make better choices at work and in their personal lives. And he knows that emotions are a key element of achieving and sustaining behavioral change.
In this episode Robin and I discuss his journey into computer science and exploring the psychological impact technology has on people, how he applies behavioral design to drive better business outcomes, game-based design and the importance of connecting with people emotionally, why it’s crucial to design for emotion, the importance of humility and awareness of our biases when problem-solving, and the cognitive costs of restructuring organizations. Robin emphasizes that we can overcome the limitations of our cognitive biases while problem-solving by taking an approach based on cycles of testing and iteration, and making evidence-based decisions.
ABOUT OUR GUEST
Robin Krieglstein has been pioneering the application of behavioral science to design large-scale positive behavior change programs for over two decades.
Robin is the CEO and founder of Live Neuron Labs, a firm which specializes in behavior change for social good. Their work spans health, fitness, education, sustainability, emotional wellbeing, financial wellbeing, and more. Robin has designed dozens of behavior change solutions for leading brands including Amazon, UnderArmour, American Heart Association, LG, Spectrum Health, Kaiser, United Healthcare, Oracle, Walmart, and the American Medical Association. His design work has spanned everything from software to wearables, devices, toys, video games, board games, voice interfaces, events, print, video and more.
Robin launched the first gamified, behavior-change social network in the 1990s and later founded the Design Group at LeapFrog Educational Toys. He was a guest researcher at the Stanford Behavior Design Lab with Dr. BJ Fogg, and is currently president of the Action Design Network, a nonprofit with international reach dedicated to promoting the application of behavioral science, behavioral economics, and psychology to the development of products, services, programs, and public policy.
ABOUT MAKING BUSINESS ART
Making Business Art is a podcast for curious people where we draw lessons and inspiration from creative leaders, entrepreneurs, artists, designers, and scientists about making a beautiful business and life. We have conversations about how to create a powerful connection with the people we serve while making our craft an engine for personal growth.
This podcast is the creation of and hosted by me, Ezequiel Williams. I am an entrepreneur, innovation strategist, facilitator, and business designer. I help leaders and teams see their challenges differently and find ways to deliver value that are more desirable and satisfying for the people they serve. I am very curious and love to learn about how things work, what makes people tick, and how to create more joy in the world.
Instagram: @MakingBusinessArt
