Matt Weiss is the Founder and CEO of RIND Snacks, a healthy snack brand focused on whole fruit nutrition. Their mission is to help consumers snack better by eating the whole fruit, maximizing nutritional value, and minimizing food waste. Matt launched RIND Snacks in 2017 — prior to that, he spent 20 years in investment research at Baron Capital where he covered consumer growth stocks. Today, Matt lives in New York City with his wife and three children.
What makes a successful brand? What can you do as an entrepreneur to create a viable business idea and stand out from your competitors?
The consumer packaged goods (CPG) industry is very competitive, and brands looking to grow and scale must create unique products. It is important for entrepreneurs to find the sweet spot in their product category to distinguish themselves from other players in the market. This is what Matt Weiss learned while working at a venture capital firm, and he used this knowledge to innovate in the dried food category which led to the founding of RIND Snacks.
In this episode of the Brand Alchemist Podcast, Taja Dockendorf interviews Matt Weiss, the Founder and CEO of RIND Snacks, about his journey to building a successful CPG brand. Matt talks about the biggest turning points for his company, the lessons he learned while working in venture capital, and his love for exotic birds. Stay tuned.