Sandra Etherton is on the show to discuss the importance of protecting intellectual property for business owners. She explains that intellectual property, which includes trademarks, contracts, trade secrets, copyrights, and patents, holds significant value and can greatly impact a company's success and longevity. She highlights the crucial role of trademarks, contracts, trade secrets, copyrights, and patents in safeguarding a company's unique assets and competitive advantage. Sandra emphasizes the value of conducting an IP audit and seeking advice from professionals to optimize intellectual property protection.
What You’ll Learn:
How to protect your unique business ideas or processes.
How intellectual property can drive up your business worth.
The world of intellectual property defenses including patents and trademarks.
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About Sandra:
Sandra is a registered US patent attorney with over 25 years of expertise identifying and protecting intellectual property (IP) to facilitate business growth. Her practice primarily involves hands-on U.S. patent and trademark preparation and prosecution and coordinating the same in over 70 other countries. Representative technologies include medical devices, agricultural products, watercraft products, electromechanical devices, data processing systems (including banking and telephony), SaaS and mobile apps.
She has extensive experience negotiating and drafting technology-related contracts, including patent and trademark licenses, non-disclosure agreements, and manufacturing agreements, along with providing risk management advice including patentability, freedom-to-operate (clearance), and infringement opinions. She advises corporate management about complex intellectual property matters and explains the risks and alternatives available - without legalese.
