In this episode of the BORN Podcast, we hear from Jessica and Randall Hughes, co-founders of Viscul Creative and Calicutts Spice Co., who share how storytelling, heartfelt collaboration, and creative entrepreneurship shape their work. They reflect on transitioning from a full-service creative agency to project-based production, embracing food media as a powerful way to connect, and how their immigrant heritage inspired brand innovation.
They also dive into the challenges of succession and growth, balancing creativity with business resilience, and evolving Calicutts from a retail storefront to a thriving online brand with a loyal audience of busy home cooks. Through the lens of family, food, and heartfelt craftsmanship, this conversation invites you to consider what it really means to build with intention.
For more about the BORN Podcast: https://bodenwealth.com/born-podcast/
For more information about Calicutts Spice Co. and Viscul Creative:
Facebook: Calicutts Spice Co Viscul Creative
LinkedIn: Viscul Creative
Instagram: Calicutts Spice Co Viscul Creative
