How do you get frontline teams not just to hear your safety messages, but to believe them, talk about them and act on them? Jonathan Hall, founder of SMARTbrief, has spent over two decades helping organisations bridge the gap between the boardroom and the people doing the work. We explore how tone, trust and technology come together to make communication truly land, from creative campaigns in the rail industry to tools that empower genuine two-way dialogue. This one's packed with practical ideas to turn policies into real-world engagement.
Highlights:
- From photographer to safety comms expert: Jonathan's unexpected journey into frontline engagement
- Breaking the communication circle: why repeating the same safety messages isn't enough
- Authenticity first: how tone and trust define whether messages resonate or get ignored
- Turning negative feedback into gold: why "that's rubbish" can be the start of real engagement
- Creative campaigns that stick: from Olympic-themed awareness drives to "Sheila the nag" in rail safety
- Using humour, video and storytelling to drive safety conversations that people actually remember
- Smart Brief: the two-way communication tool transforming how frontline teams receive and share information
- Jonathan's top advice: keep it simple, keep it human, and start creating your own authentic content using just your phone
Take action:
