Can lawyers turn their storytelling skills into a marketing powerhouse without feeling sales-y?
In today's episode of Great Practice, Great Life, we reveal the secrets of content marketing tailored for small and solo law firms with Robert Rose, a global authority on content marketing. Join us as Robert and Steve Riley share how legal professionals can attract clients through engaging, valuable content that builds trust and bypasses the discomfort of traditional sales tactics.
We explore the principles of content marketing and its role in professions where trust is paramount. Learn how educational, inspiring, and entertaining content can position lawyers, doctors, and accountants as trustworthy experts. We'll discuss innovative strategies, such as hosting educational events and utilizing blogs and newsletters, to scale trust and extend your reach, ultimately converting potential clients into loyal advocates for your practice.
As we wrap up, Steve and Robert share their enthusiasm for the upcoming 2024 Summit, where Robert will further dissect effective content strategies. We outline inspiring examples, including the story of “Jack the Roofing Guy,” to illustrate how content marketing can drive business growth.
Get ready to revolutionize your practice by building a broader and deeper pipeline of potential clients.
In this episode, you will hear:
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If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com.
Supporting Resources:
The Summit: nsslfc.com
Great Practice. Great Life. by Atticus – 029: Just Because Every Other Lawyer is Doing it, Doesn't Mean You Should with Robert Rose: atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-rose/
Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose: a.co/d/csuZ3Yb
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit: by Joe Pulizzi & Robert Rose: a.co/d/9fzHy3w
Experiences: The 7th Era of Marketing: by Robert Rose & Carla Johnson: a.co/d/hr2ff1y
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand: by Robert Rose & Joe Pulizzi: a.co/d/hNJnq2b
This Old Marketing Podcast: www.thisoldmarketing.site
Robert Rose: robertrose.net
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
