Social media marketing is a great way to promote your products or services, but it's not the only way. The truth is, social media isn't always the end all be all closer when someone is looking to purchase from you. Social media is now used as a search engine, so it's absolutely vital to have a presence here. But you can't forget about other marketing avenues as well. 

There are many ways to increase your brand awareness, and ultimately your sales, via marketing. Just because we are a digital marketing agency doesn't mean we advise our clients to ONLY market their brand on social media. Today we're diving into just that with you! I'm sharing my top five tips to help you market your brand off of social media that will result in increased brand reach and profits.

In today's episode, we cover:

• How your customer experience can set you apart from your competition [5:59]
• The impact of client gifting and when I like to send them [9:11]
• Different examples of cross-pollination and how you can use it to get in front of new audiences [12:17]
• How pitching yourself to PR sources will get you more exposure and my tips for doing so [13:48]
• Why having a Pinterest presence is so powerful [15:23]