In this episode, we're discussing the powerful concept of breaking the ice with potential investors. By establishing commonalities and building rapport, we can create instant trust and tap into the power of affinity, which are crucial for successful capital raising.
Key Takeaways:
The perspective shifts that will allow you to genuinely relate on a human level
The importance of fostering a genuine connection and understanding the perspective of those you're engaging with
Understanding the identity and motivations of potential investors helps you tailor your communication and build rapport
Using curiosity as a tool for capturing attention and creating engagement
Useful links and resources:
Join our new community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup
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Connect with Yakov:
https://www.linkedin.com/in/yakovsavitskiy/
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The following music was used for this media project:
Music: Positive Fat Bass Intro Loop by WinnieTheMoog
Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod
The following music was used for this media project:
Music: Just Keep Going (Loopable) by chilledmusic
Free download: https://filmmusic.io/song/7245-just-keep-going-loopable
License (CC BY 4.0): https://filmmusic.io/standard-license
The following music was used for this media project:
Music: Business Of Dreams by MusicLFiles
Free download: https://filmmusic.io/song/9392-business-of-dreams
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles
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