This podcast features Jim Schleckser, host of The Lazy CEO Podcast, introducing Nicole Grinnel, founder of Mic'd Up Booking and Boseman Solutions, as a guest. Nicole shares her journey into podcasting, starting eight years ago, and discusses how podcasting can benefit various types of businesses. She explains Mic'd Up Booking's services, including assisting with hosting and guest appearances on podcasts, and highlights the importance of targeting the right audience for maximum impact. Nicole provides advice for podcast guests, emphasizing the importance of storytelling, authenticity, and preparation. She also discusses leveraging podcast appearances for networking, online presence, and content repurposing, making it a valuable tool for business owners. Finally, Nicole and Jim discuss the potential of podcasting as a marketing tool and the importance of promoting podcast appearances effectively.