Understanding your "brand" and what it means for you and your business takes time. We share our experience rebranding our pet sitting business and our struggles working on a logo. We also talk about how we developed a deeper understanding of what we wanted our business to mean to not just our clients, but to ourselves as well. On the 'Ask a Pet Biz Coach' segment, Natasha answers, "How do you set your priorities"
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**Main take away? **Branding is about experience and connection.
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