Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn’t for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business.
Main topics:
Main takeaway: Integrate your expertise into everything you do.
About our guest:
Born and raised in St. Louis, MO, Maris holds an unwavering love for our city, its people — and their animals! Maris has spent many years crafting her career to center around creatures of all types. She possesses a wealth of knowledge and experience in providing exceptional care to a diverse range of critters, including dogs, cats, horses, birds and fish. Combining that expertise with her passion for animals, she is now a Certified Professional Pet Sitter who also holds certifications in Fear-Free practices and Pet First Aid/CPR.
Links:
https://www.houseofpawspetcare.com
https://www.facebook.com/houseofpawspetcare/
https://www.instagram.com/houseofpawspetcarellc/
Give us a call! (636) 364-8260
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Email us at: feedback@petsitterconfessional.com
Full show notes and transcript
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