Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else’s definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around.
Growth vs. sustainable success
Data-driven business decisions
Defining personal success
Market demands vs. personal boundaries
Reclaiming joy in business
Main takeaway: “We all need to stop building businesses that we think we should have and start building ones that we actually want.”
It’s easy to get caught in the noise of comparison and industry pressure—everyone says you have to grow, scale, and offer more. But what if your ideal business doesn’t look like that? What if it’s smaller, simpler, and actually supports the life you want to live? That’s not failure—that’s freedom. Give yourself permission to build something that you love.
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Full show notes and transcript
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Code: Confessional
