How can a centuries-old art supply company teach us about running a pet care business? This episode draws lessons from La Maison du Pastel in Paris, a 300-year-old handcrafted pastel maker, to explore what it means to build a business rooted in quality and culture. It highlights the importance of prioritizing craft over scale, using thoughtful service offerings to meet specific client needs, and collaborating with clients to create personalized care. The conversation also emphasizes the power of storytelling in marketing and preserving company culture through growth and change. You'll walk away inspired to build a business that's small, intentional, and deeply connected to its clients.
Craft over scale in pet care
Designing services for specific client needs
Collaborating with clients for personalized care
Storytelling as a marketing tool
Preserving business culture through growth
In an increasingly digital world, it's easy to lean on automation—but pet care is about connection. Technology should free us to be more present, not less. No app or email can replace the power of a kind word, a gentle touch, or an observant sitter who notices what a pet needs. Stay grounded in the heart of what makes your business special: genuine, hands-on care. That's what clients remember—and why they come back.
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Full show notes and transcript
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