Emily Wilkins introduces us to her company, Marketing Metal, a digital marketing agency for manufacturing job shops. We dive into marketing automation tools and how they’re perceived, getting back to the basics of marketing before implementing tools, moving from your current state to your future state, and so much more!
Episode Chapters:
03:07 - When did the technology take over?
05:45 - Takeaway’s from SAAS marketing
08:30 - Getting back to the basics
13:37 - Automation advantages
23:00 - From current state to future state
36:51 - Final Thoughts
