AJ Saunders introduces us to AJS Digital Group, an Search Engine Optimization (SEO) coach and consultant from Bath, UK. We dive into what businesses can do internally vs outsourcing to an expert, the mechanics behind why and how for SEO, resources to help you generate ideas around the topics your ideal customers are searching for, and so much more!
Episode Chapters:
01:15 - SEO internally vs engage a professional
09:25 - Mechanics behind the why of SEO
15:21 - Resources available
19:15 - Turning customer case studies into SEO content
25:25 - Content map framework
32:15 - Final thoughts
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