Description

In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Kevin Swango, founder and designer at KS Outdoor Lighting, for a second time. Kevin shares his journey of growth in the outdoor lighting industry, emphasizing the importance of consistency and selling the experience over the product itself. He discusses how he leverages social media to build connections and the value of networking with other contractors. The conversation covers the challenges and successes he’s faced over the past few years, including how to grow his business and maintain quality while outsourcing certain tasks.

What You'll Discover:

• How Kevin has grown KS Outdoor Lighting through consistency and process development.
• The importance of selling experiences rather than just products.
• How social media, especially Instagram and Facebook, has helped Kevin expand his reach and find clients outside his immediate network.
• Networking strategies and how Kevin collaborates with other contractors to share leads and expertise.
• The value of customer reviews and how they help shape and improve the business.
• Tips on outsourcing tasks and maintaining quality control while scaling operations.