Nekeda's career uniquely and effectively combines philanthropy, sports, and entertainment. As the Chief Strategy Officer for Shoes That Fit, a nonprofit that empowers kids, she was tasked with launching the Strategic Partners program.https://www.shoesthatfit.org/

She leads the team that partners with corporations, celebrities, and athletes to donate new athletic shoes for kids in need nationwide. Some of the most notable partnerships Nekeda has helped to steward at Shoes That Fit include NBA stars Chris Paul, DeAndre Jordan, MLB star Clayton Kershaw, the LA Kings, LA Galaxy, San Antonio Spurs, LA Dodgers, LA Lakers, LA Rams, Atlanta Hawks and Porsche Cars North America.