If you're a builder or tradie struggling to get consistent, high-quality leads, you're not alone—and you're probably focusing on the wrong problem. In this episode of The ToolShed, I sit down with Matt Jones from The Site Shed to reveal the one change that can dramatically increase your leads without spending more on ads or chasing clients.
We break down:
• The #1 marketing mistake tradies make
• Why most builders don't have a lead problem—they have a follow-up problem
• How to build trust and authority using simple content
• Why video marketing is a powerful tool for builders
• How AI tools can automate lead handling and improve client experience
• The key to turning leads into booked projects
To connect with Matt Jones, check all the links below:
Tradie Web Guys: https://www.tradiewebguys.com.au/
The Site Shed Podcast: https://www.thesiteshed.com/
Facebook: https://www.facebook.com/groups/thesiteshed
Instagram: https://www.instagram.com/thesiteshed/
LinkedIn: https://www.linkedin.com/company/the-site-shed/
Whether you're in renovations, residential building, or any trade-based business, this episode gives you practical, real-world strategies to improve your marketing system, boost your conversion rates, and grow a profitable, stress-free business.
More profit, less grind? Take the 2-minute Builder Freedom Scorecard to see what's holding you back: https://bit.ly/Builder-Freedom-Readiness-Scorecard
Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.
