Welcome to Marketing People Love, with Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating Marketing People Love.
Today we have Melissa Rosenthal Chief Creative Officer for ClickUp which raised $400M at a $4B valuation, that's a quadruple unicorn! When people say someone is on a “rocket ship” of growth Melissa knows so much about it that NASA should just make her an honorary astronaut.
She has been part of 3 disruptive start ups from Buzz Feed, to Cheddar and now ClickUp, and she has been at the helm of it all.
We are going to talk about the journey from start up to Super Bowl, what has been her North Star with the brand, how she thinks about disruption in marketing, what inspires her, and what she would have to say to someone looking to do disruptive marketing without a Super Bowl budget.
So strap in because we are about to take off on her rocket ship and there are bound to be some G-Forces at play.
