Are you leaving money on the table by not leveraging sponsorships and co-branding opportunities in your design business? In this episode, we dive into the power of design sponsorships, how they elevate your brand visibility, and the strategic ways to integrate them into your business for higher profitability.
From partnering with builders and contractors to sponsoring community events and aligning with philanthropic causes, we explore how sponsorships can expand your reach, generate leads, and create a positive impact in your market.
IN THIS EPISODE, YOU WILL HEAR:
- (02:29) The difference between sponsorship, co-branding, and profit partnerships
- (03:00) How to co-brand with builders, contractors, and architects for credibility and visibility
- (07:17) Using your marketing expertise to support builder partnerships
- (09:09) Sponsoring kids' activities and leveraging local community events
- (12:27) Why showing up and engaging makes sponsorships more powerful
- (14:25) How to sponsor adult sports, charity events, and fundraisers
- (19:58) Turning sponsorships into lead generation opportunities
- (22:42) Highlighting your philanthropic contributions on your website
- (27:34) Becoming a B Corporation (B-Corp) and what it means for your brand
- (35:15) The best way to get PR and recognition from sponsorships
SPONSOR LINKS:
- VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100.
melissagalt.com/VIPTour
When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
