In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Shane Millwood of BITEC take a deep dive into BITEC's comprehensive approach to roofing and how the company has built a full portfolio of solutions over four decades. The conversation explores BITEC's four pillars of roofing and how each supports long-term roof performance. Listeners will learn how the company's built-up and modified bitumen systems have evolved, where StrongHold™ single-ply membranes fit in modern construction and how Storm Breaker™ coatings extend roof life. Learn how BITEC's expansion into service and repair products reveals how changing contractor needs and market demands shape a more complete, lifecycle-focused roofing offering.
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