In this Roofing Road Trips® episode, Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing, as they talk about why referrals are key to long-term success, especially when business slows down, and how to build a strategy that keeps them coming in year-round. From avoiding common mistakes to turning satisfied customers into vocal promoters, this conversation covers the practical steps to make your referral system work — without sounding pushy. Tune in to find out how to measure success and keep the momentum going.
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