Description

In this Read Listen Watch®, Heidi J. Ellsworth sits down with Peter Cleveland from Eagleview and Fred Castonguay from Reworked.ai to discuss how high-quality data is optimizing marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods are falling short and how data-driven marketing is changing the game. The panel breaks down the role of data quality, the difference between need and intent, and how practical AI can be used without the hype. Attendees will learn how better information sharpens targeting, improves decision-making and transforms sales conversations from persuasion to education — helping contractors focus on the right opportunities and drive more consistent results.