How to be genuinely attractive in business today. Podcasting from Cork Ireland, Paul O'Mahony & Roger Overall (P&R) talk business. This is the start of Season 4. __________________ (1) You hear P&R address the topic of SWEARING in business - and swearing during podcasts. Blasphemy, GaryVee & iHeartRadio are discussed. One person's unattractive phrase is another person's way of emphasising a point - or attracting attention. How you present your business matters - but what about presenting yourself in a GENUINE way? _________________ P&R argue *your website is your home on line * it's where you can be who you want to be _________________ (2) You own your website - you don't own 'platforms' like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom. A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction? ______________________ (3) P&R carry out a 'thought experiment". What if you want to connect with people who would dislike your usual way of presenting yourself - what should you do? What about attracting people on a false basis? Like using a woman's voice to introduce a podcast - and then presenting male voices in the podcast - like Business Jazz does? P&R talk about Sarah & Mark. ___________________ (4) The Audioboom Story How Audioboom recently changed its focus and terms & conditions. How Audioboom communicated the changes to people who'd used their service for years. Roger rants against the $9.99 price point too many companies adopt. Paul thinks companies should reward early adopters & big users who've helped a platform to grow - rather than ignoring them. What follows is detailed discussion about how some people responded to an email from Audioboom: Paul was "particularly pleased & shocked to get a reply so quickly" - four others reacted differently. This led to discussion about 'confirmation bias'. People tend to look for confirmation of their expectations. Roger summarises the suggestions made during the podcast: (1) Pay attention to the risk of 'confirmation bias' - its always there. (2) A single communication doesn't exist in a vacuum - best to have a unified approach to all your communications. (3) Your Brand : it's what people expect from you - attend to the reputation of your brand all the time. Thank you very much for joining us for Season 4. We intend to serve you well. Paul O'Mahony & Roger Overall.
