For 33 minutes you'll hear Roger Overall & Paul O'Mahony fight for the cause of being "Irresistible" __________________ The big issue: "What if your business is new & you've no track record?" In Episode 4 of Season 3, we face up to a problem every new (and old) business faces on their website… in every presentation… _________________ We discuss: Why your "About Us" page is important What you should put on your "About Us" page The need to assure people your business will continue in future How to win trust for a new business Insight: Mistakes are appealing ____________________ We also discuss these wonderful challenges: The search for a compelling story What you've done before helps Your ambition is appealing ("Sketch your dream") Challenge the status quo Trade on desire & lust – not fear Insight: Say the status quo "stinks" - Be challenging __________________ We went on to sing: "It's never too late to enter the storytelling race" "We're going to do it better" "Our story is irresistible" Insight: Be compelling & provocative _________________ Our best advice Declare & reveal your "business track record" Talk about your dream Say the status quo "stinks" Remember that the "Best Story Wins" (BSW) Be "Irresistible" – rather than good ____________________ We spoke fondly of Aran Islands & Inis Mór, Killarney, Lisbon Hamburg, Germany, Abu Dhabi, EU Show & Tell Communications Bill Gates Pat Phelan – Trustev O'Mahony & Co Booksellers in Limerick Explorer Sarah Weldon (Alderney, Channel Islands, UK) – The Oceans Project China, Australia Periscope Holland, France Jonathan Amm (ChangeAgents Branding) Aodan Enright & Smarter Egg Pat McDonnell Paints, Cork ________________________ Let's work together – fondly @rogeroverall @omaniblog @bizjazzpodcast
