36 minutes you'll hear Roger Overall & Paul O'Mahony shout about loving your suppliers & staff. We sink into this challenge that tests every business. We discuss why... - Welcome "browsers" into your store - they'll buy in future (2.00) - Show "you're very welcome" (3.30) - Give customers space & time - We hate pop-up ads on websites - It's good to Attract some, Repel others (7.40) - Don't ignore loyal customers in favour of new customers (9.10) - Have a Web page for first time visitors (9.55 We also discuss .................. - A big mistake we made last week (12.28) - "We are European" (14.25) - Our primary purpose (15.10) - Fresh thinking from USA - It's a pity we don't have advice from Japan & China (17.00) - It's good to admit your mistakes quickly Also: - Make a fuss of your suppliers & employees (19.49) - How to treat your suppliers well - Be irresistibly attractive. - Why it's important to be consistent (23.30) - Why treat staff well - Case study: Amazon in Cork (24.15) - "Internal customers" (25.00) - 3 things a company can do to be genuinely attractive (25.20) - Generosity - Respect - Cheerleading - Selling books in Ireland & USA (28.10) - Projecting an image of your business ethos (30:05) - Featuring staff (31.00) Do something that matters every day We finished with - Summary of key points (31.20) - Cheering for Mark Cotton, our audio & music genius & Sarah (33.50) @mcfontaine produces The Bletchley Park Podcast Thanks to listeners (35.45) ___________________ Appeal to our supporters : Please tell one other person about #BusinessJazzPodcast _______________________ We spoke fondly of : O'Mahony's Bookshop in Limerick AJ Leon, Misfits Inc Akari Software Borders Bookstore Chris Brogan, author David Hobby, photographer Rich Roberts @FiremanRich Mark Cotton, sound engineer USA, Canada, Europe, Germany, Japan, China, Manilla, Mexico, Texas, Vietnam, Australia ________________________ Let's work together – fondly @rogeroverall @omaniblog @bizjazzpodcast
